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THE STRATEGY
Universal strategy. Multichannel tactics.
And our solution would also drive intent and action in hyper speed during key seasons to set Clover up for success year after year.
Every family is unique — we targeted family decision-makers who could be aged 18 to 85. Working with our enterprise-level data partners, we used modeling data to create lookalike profiles for granular audience segmentation based on various demographics, placed these decision-makers into segmentation buckets, and spoke directly to each one.
THE CHALLENGE
New Medicare members needed
The Medicare AEP season is short. Our solution to help Clover Health gain new members needed to be future-proof and more innovative than the competition.
We developed an omnichannel approach with highly segmented audiences that would provide year-long education and awareness.
The right answers for your creative strategy.
When you deeply know your audience, your campaigns have a roadmap to success. Align your creative, content, and media strategies with the nuances of your unique audience. We turn multitudes of affinities, interests, behaviors, and media consumption habits into high value insights. These answers inform creative and messaging choices – and larger marketing strategy. Develop deeper connections with your audience through brand and campaign creative that inspires action.
Enhance 1:1 experiences.
Speak directly to known audiences within their preferred channels. Develop a media mix that eliminates ad leakage as you target only the right people in their natural online and offline ecosystems. Apply known audience within siloed publishers and walled gardens to unlock the highest levels of campaign performance.
Amplifed impact from exponential audience growth.
Measure the full impact of performance to know the truth of what’s working. Accurate attribution. Holistic incrementality. Granular analysis and reporting. See the complete picture of real ROI from your marketing investment – in-depth and across channels.
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For us, it’s personal.
As a leading SEO authority, our leaders routinely speak and teach at established SEO conferences, boot camps, and training sessions, and are cited by Google. We’re not in the business of dropping a recommendation and disappearing — we want to educate, empower, and work alongside your team.
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